The Right Fit Starts With Understanding

Who We Are

24 Financial LLC is a family-owned and operated Wealth Management Firm located in Brighton, Michigan, dedicated to helping our clients through uncommon, hands-on service and flexible solutions, all with unyielding optimism. We organize and simplify your financial goals by providing Advice In Motion - Take AIM.

Who You Are

Ideal clients are high-achieving business owners or professionals balancing careers, family, and aging parents.

They seek guidance to clarify retirement goals, simplify finances, and gain confidence, security, and peace of mind through a dedicated and entrusted financial planner.

Who We Serve

24 Financial is proud to support clients in Brighton, Ann Arbor, Milford, Northville, Fenton, Hartland, South Lyon, Livonia, Farmington, Farmington Hills, Green Oak Township, Howell, Pinckney, Fowlerville and surrounding communities.

We proudly serve Metro-Detroit!

Meet The Team

Gary Haapala, CFP®

With over 30 years of leadership in wealth management, Gary is dedicated to helping individuals and business owners achieve clarity, confidence, and lasting financial freedom. He guides clients using his proven, client-focused approach, “Advice In Motion™,” empowering clients to make informed decisions at every stage of life.

Gary has founded and led high-performing advisory teams and held executive roles such as Founding Member of Arbor Trust Wealth Advisors; President of Wealth Management at United Bank & Trust; Regional Manager of the Private Client Group at Fifth Third Bank; and Group Manager, 1st Vice President of Institutional Trust at Comerica Bank., blending strategic insight with hands-on advisory expertise.

A CFP® and Eastern Michigan University graduate, he now leads 24 Financial, a boutique firm, delivering personalized guidance, exceptional service, and dynamic, goal-oriented financial planning. The number “24” reflects a personal connection to family, honoring meaningful milestones that continue to inspire and shape the business. He lives in Brighton with his wife, enjoying golf and time on the water with family and friends.

Aaron Haapala

Aaron Haapala is serving as a Client Service Associate at 24 Financial LLC since its launch in 2025.

Driven by a passion for financial advisory services, Aaron is actively preparing for the Series 65 exam to further develop his career as an Investment Adviser Representative.

Prior to this, he was a Senior Portfolio Analyst for nine years gaining operational and investment experience in private markets at UAW Retiree Medical Benefits Trust, a nonprofit organization.

Aaron graduated from Cleary University in 2015 with a Bachelor’s in Business Administration. He lives in Brighton with his wife and his two boys, who are actively keeping them busy.

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